April 29, 2020
Knowing When to Kill a Commercial
Knowing When to Kill a Commercial After 30 years of selling, writing, and placing commercials…
April 22, 2020
Writing Radio Spots That Convert
The Cheater’s Secret to Writing Radio Spots That Convert: Talk to the Salespeople For every…
April 15, 2020
The Two-Minute Radio Advertorial
People Hate Radio Commercials So We Made Them Longer! As an advertiser, there’s one simple…
April 8, 2020
The CEO: Your In-House DR Secret Weapon
The CEO: Your In-House DR Secret Weapon After years A/B tests, Last Minute Media Deals…
April 1, 2020
A Field Guide to Choosing a Celebrity Spokesperson
CELEBRITY SPOKESPERSON Endorsements by a celebrity spokesperson, at their core, work by implying that a…